What colour to choose? Colour psychology.

Colours can be judged by several criteria:

Light and its meaning

Each colour has a different shade in the morning, at noon, in the evening, has a different shade on the smooth surface, another on the structural. Again, the colour will be different on a white background than on black. Everything is determined by the effect of light and the contrast of the surfaces around it.
It is usually very difficult to change the architectural features of a room, but we can lighten virtually every dark corner of our dwelling with the thoughtful effect of colour and light. We always consider the colour combinations planned for each room on both natural and artificial lighting.

Psychology and colour perception

Each colour can carry a number of non-verbal messages. The term “colour psychology” is used here.

Colour symbolism

Subconsciously, every colour has something to do with a particular thing (e. g. my favourite toy). On the contrary, examples of the same colour feeling are examples from nature. The blue colour is generally associated with the sea or sky and is therefore often an expression of infinity. Although individual perceptions of particular colours and their shades vary greatly from person to person, scientists find results that have general validity in empirical research on colour preferences.


It is indeterminate, uncertain colour, associated with the notion of innocence and purity, liberation, absolute freedom, new beginnings. White is a mixture of all three natural colours: yellow, red and blue. Therefore, we respond mostly positively to the white colour. It symbolizes brightness, innocence, purity, and also a new beginning, birth.
White apartment is bright, looks spacious, but the amount of whiteness is sterile and gives the impression of a hospital, so we recommend diversifying white walls with paintings or framed pictures. This colour particularly suits to the kitchen or bathroom, as a symbol of order it is suitable for these rooms. The white colour enlarges and lightens the space and is therefore recommended especially for smaller rooms, which will be optically enlarged. Combined with soft blue tones, it looks very cool.


Indifferent, sad, connected with the idea of poverty and humility, neutrality, the boundary between spaces. Psychologically, we rank it in neutral colours. It looks calm and balanced.
Do not use it on large areas without colour enhancement. It can create feelings of hopelessness. On the other hand, the grey colour can match even unmatchable.


The colour of death, the end point of darkness represents the final decision, the aggressive defiance, the denial of the colourful life, the void, the absolute renunciation, it is the expression for the warrior’s “no”. Black is also one of the colours that everyone has an idea of what they are reminding of. It’s a mix of negative feelings.
Black has an undisputed advantage that it is optically narrowing. Combine it with vivid colours. You will highlight them this way. Of course, don’t use black on large areas. The rooms will lose their airiness and will be very cumbersome and depressing.


Encourages, frees, brings relaxation, a sense of harmony, acts cheerfully and openly, but can also be associated with superficiality and fickleness. The yellow colour is the colour of the sun, light and optimism that revives, activates and frees from fear. It maintains alertness and encourages concentration, symbolizing creativity and wisdom. It has beneficial effect on the nervous system. The most common shades of yellow are: dull yellow (calming, thinking), vivid yellow (vividness, courage, relaxation), olive yellow (bitter mood) and lemon yellow (alertness, vividness, perfection).
Positively affects mood when painted on the walls and elsewhere in the apartment. In different shades, we use this colour when painting any room. Shades of sand, gold or honey are suitable for individual interior components. Suitable for study, dining and children’s rooms.


It is festive, it brings a sense of joy, it is connected with the idea of sun, heat, wealth, harvest, excitement, but also aimless hectic excitement. It combines with the concept of sunrise and sunset, tasty fruits such as apricots, tangerines, oranges. It is not as aggressive and passionate as red, but as a emotional stimulant it is a cheerful and pleasant colour that helps to manage fatigue. It also encourages taste and should help in getting up early. Accelerates digestion, enhances appetite, can either calm down or cause discomfort.
If it is orange in lighter tones, use it in small, darker rooms. It will replace the natural light that is hard to get here. It should mainly be used in rooms oriented to the north. If you use this colour with a blend of red, you will create a sense of tension and excitement. In the apartment looks good together with cooler colours.


It renews, revives and gently stimulates and can dissolve and remove emotional blockages. This colour shade, which is closest to the skin colour, keeps the life energy in the flow and softens the skin.


Green colour has a calming effect. It is the colour of security, contentment and balance. Its symbolism influences the mood of man, soothes and relaxes. It is a sign of balance. It is also called the colour of health. It has healing effects on nerve fatigue and hysteria, because it has a soothing effect on the nervous system, is effective in burnout, can mute migraines. It is typical for green light to widen capillaries, reduce pressure, induce internal excretion of body fluids. It has opposite effects than red.
Its soothing effect makes it ideal for bathroom and bedrooms walls.


Blue is the colour of peace and stability, tradition, water, the meaning shifts also to the position of loyalty and devotion, it is female colour. This colour evokes sweet taste. Blue is one of the basic colours. Its opposite is yellow, the mixture of both is green, combining the properties of both colours. In nature it is present in the blue sky, reflected in water. Blue symbolizes wisdom, intelligence, immortality, infinity, depth, arrogance, spiritual world and mysticism. Psychologically it looks bright, fresh, unloaded (the colour of the atmosphere), clear, airy, remotely. In terms of physiological effects, blue soothes the heartbeat, reduces breathing rhythm, soothes, encourages mental work, introspection, concentration, and directs inward – it is called the colour of peace and relaxation.
Suitable for use in kitchens and workrooms.


Exciting, energetic, violent to passionate, strong, powerful, associated with the ideas of fire, blood, danger, love, noise. At the same time it is noble, it is a symbol of energetic action, change, transformation and penetration, conquest, energy and self-confidence, alerts. Therefore, it is also used as a colour of coup or revolution. One of the most popular colours. At the same time it is a festive colour – it was the colour of the wedding ceremony in old China. Causes physiological changes – increases pulse, blood pressure, respiration rate, excretion of adrenaline and liver function. Red stimulates many people to action. It can pull us out of inactivity. Sometimes it is aggressive. It also encourages appetite. Surprisingly, it is male colour.
As mentioned above, it is a colour that awakens activity in people, so it is not recommended to use it in bedrooms where people rest. More susceptible people could have trouble with falling asleep. Make sure there it is not too much of red in the room, it is tiring. Use it only on accessories or wall sections. It is perfect for party rooms.


It is melancholic, distinctive, demanding, it means a blurred excitement, a hidden secret evoking concern, restrained sobriety, humility, modesty. The purple colour is a blend of blue and red. The more we add one or the other, the more typical the shade, with the proportion of the properties of the two colours – blue – the colours of calm, distance, spirituality … and red – the colours of movement, passion, life force, heat, energy. Because the purple colour combines the features of extremely different basic colours (hot, cold), it acts mysteriously.
Rather, use it in smaller quantities and in conjunction with dominating objects. When you use it, combine it primarily with yellow. In a light shade it extends the space in dark shade it narrows the space. Suitable for festive rooms, girls’ and ladies’ rooms.


Freedom and energy – tender activity. It symbolizes love, affection and devotion at the heart level, without instinctive sensuality. It is the colour of tenderness, subtlety and devotion. It is the colour of a gentle way of life, restrained elegance, festive moods and sentimental feelings. It increases sweet taste.


Brown is sober, silent, solid and serious, realistic, connected with the idea of security and order, home, tradition, restraint. These adjectives best express the psychological effects on man. The brown colour has an infinite variety of shades. It is a natural colour that we use in almost all rooms. The natural tones of wooden furniture excel with white colour and also with shades of blue and green. If you want to buy most of the furniture in brown, add other objects of different colour to the room. Lone brown looks dull. Light beige is suitable for the widest use in the apartment. Suitable for historic interiors.


It symbolizes the feeling of shining happiness. It is the colour of the right, right centre, the colour of universal love and the highest values, and represents idealism, generosity and magnanimity. Gold makes anything valuable, precious and desirable.


Color temperaturebarevne-spektrum

warm – red, orange, yellow, brown

cool – blue, green, scarlet

neutral – white, brown, beige

In the upper half of the circle, the main colour is yellow. Other colours include its smaller or larger proportion, from yellow-green to fiery red. In daylight, these colours are more striking and distinctive. They act bright and warm, so we call them warm. Blue is the central colour in the lower half of the circle. Other colours also have its different proportions, through blue-green to mauve. These colours create the opposite impression – they are more intense and stronger with less illumination. And because the colours of blue and their shades create a feeling of cold, we talk about them as cold colours.

Space-forming colours
It is red as a colour that does not completely support the spatial modelling. When you combine it with more colours, it will behave the most “flat” of all colours.